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Case Study

Clinical Knowledge Drives Success in Competitive Market

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Client Challenge

Our client’s dedicated sales force is focused on two rare and complex endocrine disorders that demand rigorous scientific knowledge and acute clinical insight to succeed in an increasingly competitive marketplace.

Solution

Our training strategy takes a science-first approach to establish and build upon foundational knowledge, and stay up-to-speed in an evolving treatment landscape.

Science meets strategy in our one-of-a-kind workshops, where interactive, real-world clinical challenges push participants beyond factual recall to demonstrate deep perception and nuanced interpretation of their customers’ needs.

Our medical writers keep up with leading edge research, consulting with external medical experts and the client’s medical directors to ensure that the sales team is in a position to not only discuss current thinking and new developments, but also to educate HCPs about subtle diagnostic cues, crucial biochemical markers, and prevailing standards of care.

From product launches through changing treatment guidelines and pending competitors, We Provide

  • Simple line-art icon illustration of a slide presentation projected on a screen Intensive Live & Virtual Learning Experiences
  • Simple line-art icon illustration of 3 speech bubbles Interactive Forums with Medical Experts
  • Simple line-art icon illustration of a directional signpost Targeted Instructional Materials
  • Simple line-art icon depicting a stack of information modules Informative Field Updates
  • Simple line-art icon illustration depicting parallel checklists Proactive Competitive Backgrounders
  • Simple line-art icon illustration of a clipboard depicting a plan of action Knowledge-Based Coaching Support for Managers

The Result

Since our first product launch for this team in 2012, we have continued to partner with them to provide training around additional launches and key initiatives. We were also tapped by another business team to launch a new indication for a different endocrine-related disorder.

Our Keys to Success

  • Complex clinical information is communicated to connect with learners on an intellectual, emotional and intuitive level.
  • Our medical team stays ahead of the learning curve to ensure that the sales force remains fully prepared for new developments and opportunities.
  • Science is always presented in the context of actionable sales strategies and assertive techniques.

What can we help you achieve?

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